Firstly, apologies for the distinct lack of SEO news blasting last week. As we’re sure you’re all experiencing, the run up to Christmas can be a frantic time – we just couldn’t spare the 10-15 minutes it takes to put this together ;p – Anyway, we’re here this week, so let’s get cracking……..
Google cracking down on SEO tools?
In the last few weeks Big G has been getting tougher in the enforcement of its Adwords API T&C’s – so much so that popular SEO tool suites Raven and ahrefs have removed their rank checking functionality, as data scraping contravenes these rules. What’s interesting here is that this functionality has been available for a long time, so why are Google seemingly being more aggressive now? Are they looking to launch a positional tracking tool of their own? We shall see……..
Google Zeitgeist 2012
Well, it’s approaching the year end and we all know what that means – yes, it’s time for the annual Google Zeitgeist report! Brilliant!
Anyway, incase you haven’t been previously exposed to this roundup, essentially its where Google collates the top searches for the year into various trends and categories.
Is the Zeitgeist actually of any use at all? Well, it could be – if you can skilfully utilise the ‘drafting’ concept. Trying to keep abreast of social media trends from the usual sources, as well as mining Google’s own data in News and Trends is a worthwhile exercise. If you can then create quality content related to your niche linked to these topics in a credible way, there is potential to generate website traffic and increase your social media profile in the process.
Data of interest
Rel Publisher/Author differences
A question we’re sure you’ve had to answer – this slide deck from Ann Smarty lays it out plain and simple (just the way we like it).
If there are a series of conferences we would consistently like to attend, it’d be the BlueGlass meetups. They generally have an excellent line-up of speakers, covering a broad range of topics. Anyway, BlueGlassX took place a couple of weeks ago and there were some excellent presentations. There’s some nice takeaways here and there’s a selection of slide decks available here – there’s loads of material to wade through, its very hard to pick anything out – however this slide on mobile/tablet usage from John Dennys local mobile deck startled us somewhat:
Scott McLay – Link Building Post-Penguin update
And last but by no means least, our good friend and SEOprosco presenter Scott McLay has updated his Link Building 101 post on SEOmoz. The previous version of this article was one of the most popular of 2010. Like his talk from earlier this year in Glasgow, Scott’s update looks at Post-Penguin link building strategies – unlike his talk, there’s no expletives used in the Moz article, but hey, you can’t have everything.
Anyway, as always, we hope there’s something here for you folks.
Enjoy your Christmas parties!